Draughtsman is unique Gastro pub located in Palm Springs California. As a renderer of fine foods and craft beers, Draughtsman is at the centre of Southern California’s expanding craft brewery scene.
Brief: To create an own-able and unique brand-mark that takes reference from architectural drafting practices.
Idea: The inspiration for the branding comes from the name, Draughtsman. The name is a play on word’s, between the literal job of a draughtsman; a person who practices or is qualified in scale drawings of buildings, and the meaning of draughtsmen; men who drink draught beer.