The Critical Slide Society







The Critical Slide Society (TCSS) is a creative apparel label that celebrates an emerging alternative movement within surf culture: one that’s less about the winner’s podium and more about the simple joy of a deeply engaged surfing life.


Brief: TCSS commissioned Always Studio for a number of customised typographic artworks that would be primarily t-shirt prints, as well as point of sale advertising, across Australia and Asia.


Idea: Taking inspiration from vintage typography, cocktails, Brain Brown, poolside bars and urban grunge undertones, the artwork at times is a visual discussion about the yin and yang of a tropical holiday paradise.

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Central Coast Office


+61 405 847 770

51 Nirvana St, Long Jetty

N.S.W, Australia, 2261